CGI or photography for a beauty campaign: how do you choose?
Choose CGI when the product, its materials or impossible moments carry the story. Choose photography when skin, hair and real people do. Many campaigns use both.
CGI vs. photography
When CGI is the better choice than a photo or film shoot, and when it is not.
CGI vs. photographyBudget & processProduct & packagingWorking with a studioTrends