The CGI BriefClear, practical guides for brands and agencies on CGI: what it costs, when to use it instead of a shoot, and how to run a project. An initiative by Not Important Studio.https://cgibrief.com/What does a CGI beauty campaign cost, and what drives the price?https://cgibrief.com/articles/cgi-beauty-campaign-cost/https://cgibrief.com/articles/cgi-beauty-campaign-cost/Published prices run from a few hundred dollars per render to six figures for a cinematic film. Liquids, shot count, revisions and usage decide where you land.Sun, 04 Oct 2026 00:00:00 GMTCGI or photography for a beauty campaign: how do you choose?https://cgibrief.com/articles/cgi-or-photography-beauty/https://cgibrief.com/articles/cgi-or-photography-beauty/Choose CGI when the product, its materials or impossible moments carry the story. Choose photography when skin, hair and real people do. Many campaigns use both.Sun, 04 Oct 2026 00:00:00 GMTWhat should you put in a brief for a CGI studio?https://cgibrief.com/articles/cgi-studio-brief/https://cgibrief.com/articles/cgi-studio-brief/A good CGI brief covers product files, every visible finish, the shots and formats, where the work will run, who approves, the deadline and any embargo.Sun, 04 Oct 2026 00:00:00 GMTDoes CGI need an AI label under the EU AI Act?https://cgibrief.com/articles/eu-ai-act-cgi-label/https://cgibrief.com/articles/eu-ai-act-cgi-label/Usually not. A rendered product image is not AI output, but a label can be needed once generative AI creates or substantially changes what viewers see.Sun, 04 Oct 2026 00:00:00 GMTPerfume bottles in CGI: what makes glass and liquid look real?https://cgibrief.com/articles/perfume-bottle-cgi/https://cgibrief.com/articles/perfume-bottle-cgi/Exact geometry including glass thickness, liquid color that changes with depth, lighting built for reflections, and a real bottle to compare against.Sun, 04 Oct 2026 00:00:00 GMT